Berlin, Berlin, Germany. 4th Sep, 2025. At Berlin's Messe fairgrounds on Thursday, September 4, 2025, more than 70 companies pulled back the curtain on the next wave of consumer technology at ShowStoppers @ IFA, the official media reception of Europe's largest electronics trade show. The three-hour, invitation-only event brought together hundreds of journalists from more than 50 countries to get a first look at advances ranging from artificial intelligence and virtual reality to smart-home devices, robotics, health tech, and mobility solutions. Unlike the sprawling IFA show floor, ShowStop

5g, ai, aids, ar, artificial intelligence, audio, augmented, automation, berlin, berlinerinnen, business, capital, chipmakers, clean energy, climate, cloud computing, competition, connected devices, consumer electronics, cross-border, cybersecurity, data, deutschland, digital transformation, earbuds, economy, electric, elektronik, entertainment, eu, europa, europe, european, eurozone, event, evs, future, gaming, germans, global, green, headphones, health, hearing, home, ifa, industry, innovation, international trade, internet of things, iot, launch, market, media, medical, messe, metaverse, mobility, new germany, news, press, privacy, product, reception, robotics, semiconductor, show, showstoppers, smart, start, startups, streaming, supply chain, sustainability, tech, technology, telecommunications, television, u.s, union, ups, vehicles, venture, virtual reality, vr, wearables, work,