London, UK. 30th January 2026. Passenger walking along Baker Street Underground station Bakerloo line platform past century-old Sherlock Holmes ceramic tile heritage installation following overnight removal of Heineken "Bakerl0.0 line" advertising campaign. Decorative tiles remained unchanged throughout two-week commercial branding period, validating Transport for London's preservation commitments despite temporary campaign that generated controversy from Transport for All over wayfinding accessibility concerns. Credit: glosszoom/Alamy Live News
GLIX-115-3DKA0WY
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London, UK. 30th January 2026. Passenger walking along Baker Street Underground station Bakerloo line platform past century-old Sherlock Holmes ceramic tile heritage installation following overnight removal of Heineken "Bakerl0.0 line" advertising campaign. Decorative tiles remained unchanged throughout two-week commercial branding period, validating Transport for London's preservation commitments despite temporary campaign that generated controversy from Transport for All over wayfinding accessibility concerns. Credit: glosszoom/Alamy Live News
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