London, UK. 26th April 2026. A red Nike motivational advertisement board placed next to an official 'Road Closed' sign for the second shot] during the 2026 TCS London Marathon. Part of a strategic "guerrilla" marketing campaign, the slogan 'THIS IS BLOODY TOUGH. BUT SO ARE YOU.' targets weary runners and spectators, documenting the intersection of corporate branding and urban infrastructure. Credit:xiu bao/Alamy Live News
GLIX-115-3EBTP32
![London, UK. 26th April 2026. A red Nike motivational advertisement board placed next to an official 'Road Closed' sign for the second shot] during the 2026 TCS London Marathon. Part of a strategic](https://www.glix.hu/agencies/prime/sample/3172ACC2-EC81-4D96-9EA9-56B38132D179/3EBTP32/GLIX-115-3EBTP32.jpg)
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London, UK. 26th April 2026. A red Nike motivational advertisement board placed next to an official 'Road Closed' sign for the second shot] during the 2026 TCS London Marathon. Part of a strategic "guerrilla" marketing campaign, the slogan 'THIS IS BLOODY TOUGH. BUT SO ARE YOU.' targets weary runners and spectators, documenting the intersection of corporate branding and urban infrastructure. Credit:xiu bao/Alamy Live News
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